Anastasia Lloyd-wallis’ Post

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COO, Head of Consumer Insights, Professional Speaker, Retail Doctor Group

"...we know the growth will come from the younger generations rather than the older generations.", said Reuben Casey, CEO of Kathmandu. In this brand relaunch after 30 years, this outdoor lifestyle retailer aims to both attract young customers (aged 25-34) and retain their traditional customer base of adventurers. http://ow.ly/NaHp50EItoL Young consumers have been the target for many brands endeavouring to tap into this fast-growing market. Nevertheless, it is critical for brands to simultaneously maintain their original values - the distinctiveness of their offers in the competitive environment of retail. #retailnews #retailtrends #retailstrategy #retailadvisory #retailbestpractices

Kathmandu turns over a new leaf

Kathmandu turns over a new leaf

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