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Ufresh Customer Strategy & Planning at Unilever

With their "Good Different" strategy, ALDI Stores Australia is committing to a permanent price drop to 10 per cent of their product range. According to our CEO, Brian Walker, ALDI Stores Australia is tactically playing to their strengths to compete against Woolworths Supermarkets and Coles What do you think of this move? Read more: http://ow.ly/fVwg50FTRgC #supermarket #retail #covid19 #expertscomment

Aldi's grocery price drop a 'tactical' move in fight against Coles, Woolworths

Aldi's grocery price drop a 'tactical' move in fight against Coles, Woolworths

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