Retailer Sentiment Survey 2021

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* 1. Sector

Accessories

Automotive

Beauty

Books

Children’s clothes

Children’s toys

DIY

Electrical

Entertainment

Footwear

Garden

Grocery

Home furnishings

Hospitality

Leisure / Fitness

Men’s Fashion

Newsagents

Out of home entertainment

Restaurant / Cafes / QSR

Women’s Fashion

Other (please specify)

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* 2. As a result of Covid-19 have you made a change to operating focus for the next 12-18 months?

Yes - Please enter more details on the changes you have made

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* 3. What % of your time is going towards post covid-19 strategy development?

1-10%

10-25%

26-50%

51 – 75%

75%+

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* 4. How do you think your retail store network will change in the next 12 months?

More stores

Less Stores

No Change

Unsure

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* 5. How do you see your online sales changing post Covid-19?

Increasing

No Change

Decreasing

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* 6. How do you see your in-store sales changing post Covid-19?

Increasing

No Change

Decreasing

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* 7. What is your level of confidence in the next 12 months of trading?

Very pessimistic

Somewhat pessimistic

Neutral

Somewhat optimistic

Very optimistic

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* 8. What are your Strategic priorities for 2021?

Brand building

Consumer understanding & research

Database growth

Digital investment e.g. AR, AI, VR

Fulfilment

Future strategic planning

Improved BIS / ERP

In-store experience

Leadership development

Offshore growth

Online Sales

Physical retail sales

Process optimisation

Recruitment

Staff training

Store network optimisation

Sustainability

None of the above

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* 9. What are your Consumer priorities for 2021?

Augmented reality - Visualisation of products at home

Click and collect

In-store experience – Increase theatre in-store

In-store experience – Simplification/Automation in-store

Loyalty

Personalisation of customer targeting

Personalisation of products

Speed of fulfilment

Stock availability / In stock position

Sustainability

Transparency of inventory data

Well trained and friendly staff

None of the above

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* 10. What social media platforms are you currently using to talk to consumers?

Facebook

Instagram

Snapchat

Tik Tok

Twitch

Twitter

WeChat

Youtube

Tumblr

None of the above

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* 11. Which types of media are you currently using for your marketing mix?

App

Catalogues

Google Ads

Magazines

Newspapers

OOH signage

Postal Advertising

Radio

SEO/ Search engine

Social Media

Sponsorship

Vehicle Signage

Website

None of the above

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* 12. How has your marketing spend changed in the following areas in the last 12 months?

	Increased	Stayed the same	Decreased	Don't Use
App	App Increased	App Stayed the same	App Decreased	App Don't Use
Catalogues	Catalogues Increased	Catalogues Stayed the same	Catalogues Decreased	Catalogues Don't Use
Google Ads	Google Ads Increased	Google Ads Stayed the same	Google Ads Decreased	Google Ads Don't Use
Magazines	Magazines Increased	Magazines Stayed the same	Magazines Decreased	Magazines Don't Use
Newspapers	Newspapers Increased	Newspapers Stayed the same	Newspapers Decreased	Newspapers Don't Use
OOH Signage	OOH Signage Increased	OOH Signage Stayed the same	OOH Signage Decreased	OOH Signage Don't Use
Postal Advertising	Postal Advertising Increased	Postal Advertising Stayed the same	Postal Advertising Decreased	Postal Advertising Don't Use
Radio	Radio Increased	Radio Stayed the same	Radio Decreased	Radio Don't Use
SEO / Search Engine	SEO / Search Engine Increased	SEO / Search Engine Stayed the same	SEO / Search Engine Decreased	SEO / Search Engine Don't Use
Social Media	Social Media Increased	Social Media Stayed the same	Social Media Decreased	Social Media Don't Use
Sponsorship	Sponsorship Increased	Sponsorship Stayed the same	Sponsorship Decreased	Sponsorship Don't Use
TV	TV Increased	TV Stayed the same	TV Decreased	TV Don't Use
Vehicle Signage	Vehicle Signage Increased	Vehicle Signage Stayed the same	Vehicle Signage Decreased	Vehicle Signage Don't Use
Website	Website Increased	Website Stayed the same	Website Decreased	Website Don't Use

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* 13. Please enter your email address to receive invitations to our upcoming events and whitepapers (optional)

Email Address